The activity aims to provide both long term benefits as well as recognise that our industry is navigating a new lockdown, and trade is finding its way of settling after the EU exit. We have a range of resources available to help you plan and get the help you require since leaving the EU, including our business impact calculator tool available online.
This week we have launched a large-scale marketing drive, reassuring consumers that eating a balanced diet which includes red meat and dairy, is the most sustainable way to enjoy food and is healthier than removing whole food groups and “fad” diets. ‘Eat balanced’ promotes a positive attitude towards red meat and we have some great creatives for you to share on social media, along with a new TV advert and its own website www.weeatbalanced.com/ . This is just the very beginning of AHDB’s key role in changing the conversation on the vital role of red meat in supporting Britain’s positive nutrition needs and sustainable food security.
Another focus for us this month is sharing AHDB's new five-year strategy and programme for change plans. We are embarking on major change at AHDB to improve value for your levy and we want you to have your say. Come along to our Town Hall meeting on Wednesday 13 January for an open discussion about the future direction of beef and lamb at AHDB.
Keep safe and best wishes
Rebecca Miah
AHDB Beef & Lamb Strategy Director
|
