AHDB Beef & Lamb e-news
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Rebecca Miah, AHDB Beef & Lamb Strategy Director

Welcome

I write this welcome note as a farewell, at the end of the month Will Jackson will be taking back the reins as Beef and Lamb Strategy Director as I move on to pastures new within the wider livestock industry. I wanted to thank you all for the support and having worked closely with Will over the past 12 months, I am confident that

he has a clear vision for the sector and will provide you with great leadership during what is proving to be a pivotal time for the industry. I am still incredibly passionate about the industry and wish you all the best for your future.

If you haven’t yet heard, we are delighted to have secured funding to launch a brand new AHDB service for our levy payers. The new Farm Business Review service is set to help 4,000 farmers and growers in England to plan and prepare for their future. The free, independent service offers a combination of an online self-assessment tool, expert advice and peer support to help businesses prepare for the biggest agricultural policy shift in a generation.

As for marketing campaigns, last week saw another successful Love Lamb Week where lots of you got involved on social media. This week marks the launch of our autumn burst of ‘We Eat Balanced’ advertising activity. With a refreshed look and feel, we will be building on the success of the first lot of promotions earlier in the year. When it was live in January 2021, the campaign increased the number of shoppers who felt red meat could form part of a healthy, balanced diet and that dairy is produced in both a natural and sustainable way. Keep an eye on our Twitter and listen to our podcast.

Keep safe and best wishes

Rebecca Miah

AHDB Beef & Lamb Strategy Director

 

New AHDB service offers bespoke farm business support

AHDB has launched a new Farm Business Review service to help 4,000 farmers and growers in England plan, prepare and prosper in the future. The free, independent service offers a combination of an online self-assessment tool, expert advice and peer support to help businesses prepare for the biggest agricultural policy shift in a generation. Read more.

#MaternalMatters: maternal performance is the key to driving profitability in the suckler herd

When it comes to raising the profit margin, AHDB’s new campaign ‘Maternal Matters’ brings the focus away from carcase traits and back to the maternal performance of the suckler cow. The aim of the campaign is to raise awareness and increase the use of good maternal genetics within the English suckler herd whilst also informing producers of the management and selection practices required to enable greater cow lifetime reproductive performance and profitability. Read more.

Shaping the future with the latest Sheep Breed Survey results

More innovative use of cross-breeding within the British sheep industry was one of the most significant findings in the latest Sheep Breed Survey. These results indicate that cross-breeding strategies are becoming more diverse, reflecting the way sheep producers are adapting with the times and striving to improve performance. Read more.

How have breeds changed among calf registrations so far in 2021?

We recently did some analysis on the number of calves registered in Great Britain during the first half of 2021. This showed that registrations of beef calves (including suckler and dairy bred, accounting for suckler replacements) rose by 0.2% year-on-year to 1.08 million head. In this article, we’ll explore these figures in more detail, specifically looking at changes in the different breeds of calves registered. Read more.

 

Industry news

Review your farm business

With reductions in BPS payments beginning this year, taking a wait-and-see approach isn’t an option for farmers and growers who rely on this income.

AHDB’s Farm Business Review service, funded by the Defra Future Farming Resilience Fund, is designed to help those most affected by the move away from direct payments prepare for the biggest agricultural policy shift in a generation.

The AHDB Farm Business Review service will only run until February 2022, so act now to help future-proof your farm business by signing up on our website at https://ahdb.org.uk/farm-business-review. You can also find a range of information and resources to help your business navigate the changes to agricultural policy online at https://ahdb.org.uk/trade-and-policy.

 

New SCOPS quarantine resources available for sheep vets and advisers

With so many potential risks to consider when bringing sheep into a flock, the Sustainable Control of Parasistes in Sheep (SCOPS) group has created new resources to help vets and advisers better assist their farmer clients. The six-step guide provides clear steps on parasite risk assessment, finding information on tests and treatments available and best practice. Read more.

 

British Grassland Society Grazing Mentors

With support from AHDB, the British Grassland Society is looking to recruit grazing mentors that are experienced livestock producers and grassland managers, who will be able to offer impartial advice on grazing management to other farmers. They will help with goal setting, planning and overcoming weaknesses in order to improve grassland efficiency. Find out more.

 

Blog from AHDB's new CEO

 

Consumer marketing

Campaign returns telling the story of food and farming

AHDB’s We Eat Balanced campaign returns this week, highlighting to consumers the positive role meat and dairy can play in a healthy, sustainable diet.

The pilot in January was seen by 15 million UK households on TV and generated 80 million impressions on social media. It resulted in an increase in the number of shoppers who believed red meat and dairy could form part of a healthy, balanced diet, and that red meat is produced in both a natural and sustainable way.

As well as social media, the campaign will feature on supermarket shelves, online advertising with the Mail Online and full-page adverts in the Guardian. A third phase of the campaign is planned for January, which will see We Eat Balanced return to TV screens.

You can join in by following @WeEatBalanced on Facebook or @TheAHDB and @AHDB_BeefLamb on Twitter and get involved in the conversation. For more information, visit ahdb.org.uk/weeatbalanced

 
Listen to a podcast on AHDB’s We Eat Balanced and Love Lamb Week marketing campaigns.
 

Beef & Lamb webinars

Suckler profit drivers and cost savers: Where to focus?

Date: Thursday 23 September

Time: 7:00 – 8:30pm

Book now


Recent advances in our understanding of CODD

Date: Thursday 28 September

Time: 7:00 – 8:00pm

Book now


Beef & Lamb events

AHDB Challenge Sheep (Middlesbrough): Pre-tupping management of ewes and rams

Date: Tuesday 14 September

Time: 2:00 – 4:00pm

Book now


Norfolk Beef & Lamb Monitor Farm launch event

Date: Wednesday 15 September

Time: 10:00am – 2:00pm

Book now


Herefordshire Beef & Lamb Monitor Farm launch event

Date: Thursday 16 September

Time: 10:00am – 2:00pm

Book now


The benefits of integrating livestock into arable rotations (Somerset)

Date: Thursday 23 September

Time: 10:00am – 2:00pm

Book now


AHDB Challenge Sheep (Gloucestershire): What do sheep and the Titanic have in common?

Date: Wednesday 29 September

Time: 2:30 – 5:00pm

Book now


AHDB Challenge Sheep (Nottinghamshire): How to integrate sheep into arable rotations

Date: Wednesday 13 October

Time: 2:00 – 4:30pm

Book now