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Bluetongue virus – what you need to know
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Cases of bluetongue virus (BTV-3) continue to be identified, and the Restricted Zone has been extended. To help you understand what you can and can’t do in terms of moving animals into and out of Restricted Zones, we have created a quick-reference table with the key information.
We have also added photos of the clinical signs of BTV to our online bluetongue resources to help you know what to look out for.
We are continuing to hold weekly webinars to provide you with an opportunity to ask any questions that you may have. Full details can be found in the events section below, or visit our website.
We would also like to understand the impact of BTV-3 in the UK this year so that we can all be prepared for the ongoing impact of the disease. Let us know how BTV has affected your business in this short survey.
If you have questions and would like to speak to someone about bluetongue, call the AHDB hotline on 024 7771 0386.
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British red meat shines at Miami showcase
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Four red meat export businesses joined us at the Americas Food & Beverage Show in Miami on 16–18 September to showcase British pork and lamb.
Visitors to our stand had the chance to sample dishes cooked up by AHDB’s Food Communications Manager Denise Spencer-Walker as well as make important business connections with UK exporters.
Find out more
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BBC responds to our complaint
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We have received a letter in response to our complaint to the BBC about the TV programme 'Brian May – The Badgers, The Farmers and Me’ from the Head of Commissioning at BBC Wales.
As an evidence-based levy board, we had serious concerns about the misreporting of facts in this documentary. We will be accepting an offer to meet with the BBC to further discuss these concerns.
Read our statement about the programme
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Further drop in cattle and sheep populations
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Defra’s annual June livestock survey reveals that sheep and cattle populations in England are at a record low.
The total sheep population declined by 4.3% year-on-year and stands at 13.8 million head. The total cattle population saw a 2.0% reduction, to 5.0 million head, driven by declines in the beef breeding herd.
Explore the data in more detail
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Total farm support eroded by underspend and inflation
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The funding pot for UK agriculture has remained constant at £2.4 billion since the 2019–24 Parliament.
As we approach the first budget of the newly elected Government, we have examined how farming costs have changed in line with inflation and what this means for the agricultural budget in real terms going forward.
Read more
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2030 outlook for beef and sheep meat consumption
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In the UK, red meat has lost share to white meat in the last three decades. Globally, however, there is a different story and demand predictions are encouraging for UK export prospects.
In a recent article, we investigated the worldwide consumption of lamb and beef up to the early 2030s.
Read more about the outlook and forecast for red meat consumption
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Sam Charlton appointed as Sector Director for Beef & Lamb
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Sam Charlton is the newly appointed Sector Director for Beef & Lamb. She brings a wealth of experience to the role, with a background in farming and having spent three years successfully leading our Beef & Lamb Engagement team.
Next month, Sam will be sharing details of her vision and some of the plans she’s looking forward to getting stuck into.
Read more about the appointment
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Practical support and guidance
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Discuss the Undiscussabull™
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Most farming businesses know they need to talk about tough issues, they just don’t know how or where to get started.
Don’t miss our Roots to Resilience workshops this month to discover 10 tools that will help you address the communication issues affecting your farm.
Find out more about the events and for a taste of what’s in store, watch this short video
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Secure your place at the AgriLeader Forum 2025
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The 2025 AgriLeader Forum is being held in London on 28–29 January.
This is the perfect opportunity to network with like-minded farmers and be inspired by renowned experts. Show your team how much you value their contributions by bringing the leaders in your business to the 2025 Forum, which is designed to unlock their potential and achieve shared success.
Find out more about the event and secure your place
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Unlock the true value of your land
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The UK’s Green Finance landscape presents significant opportunities for farmers to enhance their financial stability and environmental resilience. However, navigating the complex and ever-evolving natural capital landscape can be overwhelming.
At our upcoming events, we’ll help you unlock the true value of your land and make informed decisions that benefit both your business and the environment.
Find out more about the roadshow and book your place
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Discuss the Undiscussabull™
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Find out more about our upcoming Discuss the Undiscussabull™ workshops by listening to these podcasts:
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Bluetongue virus – October update
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For the latest news on the current bluetongue virus situation and the opportunity to ask any burning questions, make sure you don’t miss our webinars running throughout October:
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EBVs and the National Beef Evaluation
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Learn about the latest trends in beef evaluation and how these figures influence estimated breeding values (EBVs) at our meeting in Norfolk on Thursday 10 October.
Find out more and register
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Sheep post-mortem evening
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Join AHDB, R M Jones (Hereford), MSD, and Rumenco in Hereford on Thursday 10 October to talk all things sheep post-mortem with Ben Strugnell of Farm Post Mortems Ltd.
Find out more and register
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Enhancing soil health with diverse leys
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Find out about an ongoing trial at Glovers Farm in Norfolk that is focused on herbal leys and improving soil health during our webinar on Wednesday 16 October.
Join us to find out how you can optimise the long-term health and resilience of your land.
Register for the webinar
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Retail and Consumer Insight conference 2024
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Get the latest on key consumer and retail trends and their impact on farmers, processors and the wider industry at our conference on Thursday 17 October.
Hosted by our Retail and Consumer Insight team, the morning will explore four themes: consumer trust in food and farming, in-home eating habits, insight into action, and reinventing retail, while the afternoon sessions will bring key trends in the meat and dairy sectors to life.
Find out more and book your place
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Roots to Resilience: Discuss the Undiscussabull™
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In many farm kitchens there’s a bull in the middle of the room – what Elaine Froese, a farm family coach, has termed as the “Undiscussabull” – the thing no one is willing to talk about.
Elaine is coming to the UK to facilitate a series of regional workshops around communication and planning transitions for farming businesses. She’ll share simple, practical and actionable tools to help your team work together in harmony.
Find out more about the events and book your place today
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Roots to Resilience four-day event
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Unlock your business’s full potential by taking a step back from the day-to-day to focus on your future.
During this four-day event (18–21 November) in west Yorkshire, which will incorporate the world-renowned Ranching for Profit course, we will provide you with the knowledge, tools and skills to identify your business aims and plan your future goals.
Speaking about last year's event, Ed Bray, farmer and previous attendee, said:
"I saw it as a real investment in myself personally and in the business. It gave me a fresh perspective and I came home with lots of new ideas and skills.”
Last year’s event sold out, so make sure you don’t miss out on this opportunity to unlock your business’s potential.
Find out more and register
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Gamechanger Farming Roadshow
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