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Let’s Eat Balanced has returned
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Our Let’s Eat Balanced marketing campaign returned on 1 January, with lots of activity planned to target consumers at a time when many will be focusing on health and diet.
It highlights that British beef, lamb and dairy are natural sources of vitamin B12, which helps to reduce tiredness and fatigue.
Keep an eye out for activity and make sure you share it with friends and family.
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Help us tell farming’s story
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We are looking for beef, dairy, pig and sheep farmers to share their stories as part of our consumer marketing campaigns.
Hearing directly from farmers helps to provide reassurance to consumers about Britain’s world-class production standards.
While farmers have already been helping to tell the positive story about British farming on social media, we would love to feature more of you.
Find out how to get involved
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Don’t start the year off with the January blues; visit our website for practical advice and useful links to get 2025 off to a good start.
We’re also holding a Talking Leaders broadcast on 20 January (Blue Monday), where you can get tips on setting personal challenges and goals to maintain mental fitness in 2025.
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The new way to order your resources
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Discover the full range of resources that could benefit your business on our new online catalogue.
These include:
- Educational posters and stickers for the classroom and farm visits
- Technical publications with practical tips and best practice guides
- Marketing material to help your business thrive
- Resource to support the meat trade industry
For any questions or ideas about how to use the free resources, please contact your regional Knowledge Exchanger Manager.
You can view the catalogue at resources.ahdb.org.uk
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Discuss the Undiscussabull™
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Following our successful Discuss the Undiscussabull™ events in October, the workshop booklets are now available to order.
So, if you missed the events with Elaine Froese, get your booklet today, but be quick – there is limited availability.
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Order a copy of the booklet
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Pioneering environmental baselining pilot gets underway
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The first measurements of a pioneering environmental baselining pilot for agriculture started in December, with 170 farms from across England, Scotland and Wales chosen to take part.
Specialists Bluesky will be carrying out LiDAR scanning using a plane or drone which will be used to estimate above-ground carbon stocks and provide run-off water maps.
Find out more about this project
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On Sunday 15 December, the UK acceded to the Comprehensive and Progressive Trans-Pacific Partnership (CPTPP). CPTPP is a free trade agreement (FTA) between 11 countries: Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore and Vietnam.
Being a member of CPTPP offers the UK several potential benefits, which include opportunities to boost trade.
Learn more about the CPTPP and how it will benefit the UK
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Red meat retail performance
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Check out the latest performance of beef and lamb in our recent retail round-up. This includes updates on spend and volumes purchased over the last year, and how these compare with previous years.
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Practical support and guidance
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Become more profitable using national beef evaluations
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Using the right animal genetics can help you become more efficient and profitable.
Did you know we use abattoir data from over 14 million animals, alongside BCMS, milk recording and breed society data, to produce our National Beef Evaluations (NBE)?
These measure the genetic potential for five carcase traits and three maternal attributes. Whatever the breed (or even crossbreed), you can look up your cattle on our website and check their traits.
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In the next edition of this newsletter, we’ll be sharing results from a study that evaluates the impacts of different methods of castrating lambs.
You’ll be able to use the information to evaluate your on-farm practices and decision making, to potentially improve welfare, productivity and profitability, while minimising environmental impacts.
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The final episode of our Agonomics podcast for 2024 explored succession and how to approach those tricky conversations with loved ones.
AHDB Head of Engagement Amy Hughes chatted to Lyn Sykes, a globally renowned succession expert, to cover some of the basics.
Listen to the episode
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2025 look ahead
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What can you expect for the coming months? In this episode, David Eudall is joined by analysts from the beef and lamb, cereals and oilseeds, dairy and pork sectors to discuss the next 12 months.
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Listen to this week's episode
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British Cattle Breeding Conference 2025
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The 2025 British Cattle Breeding Conference (20–22 January) will address how cattle breeding can meet the rising demands of food production while simultaneously reducing the impact of methane emissions.
Find out more and register
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Join us at the AgriLeader Forum 2025 on 28–29 January to be inspired by renowned experts and meet up and network with like-minded farmers.
Why you should come:
- For inspiring talks
- To network with fellow farmers sharing your passion
- For tools to drive your business forward
- To make time to reflect and strategise for success
Find out more and register
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Natural capital: Leveraging environmental assets on farm roadshow
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Join us at one of our events to explore leveraging your natural capital to enhance your farm’s profitability and resilience.
We will provide the necessary support to help you understand the potential of your land, the available financing and support options, and the potential pitfalls of various schemes.
Events are taking place across the country between 21 January and 6 March.
Find an event near you
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Time and time again – So, what's the plan?
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During this meeting in Cumbria on 28 January, we will help you develop a plan for the future of your business.
This is a collaborative event held in conjunction with Michael Blanche (The Pasture Pod Podcast), Richard Miller (Burnetts Solicitors), Heather Bland (Burnetts Solicitors) and Andrew Sims (Dodd & Co Accountants).
Find out more and register
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While the Agriculture and Horticulture Development Board seeks to ensure that the information contained within this document is accurate at the time of broadcast, no warranty is given in respect thereof and, to the maximum extent permitted by law the Agriculture and Horticulture Development Board accepts no liability for loss, damage or injury howsoever caused (including that caused by negligence) or suffered directly or indirectly in relation to information and opinions contained in or omitted from this document.
You can read our Privacy Notice here.
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© Agriculture and Horticulture Development Board 2025. All rights reserved.
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