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Latest news from the beef and lamb industry
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Let’s Eat Balanced marks five years of success
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Five years on from its launch, our Let’s Eat Balanced campaign continues to help millions of people understand the nutritional benefits of British beef, lamb and dairy, while championing the farmers behind the food.
Find out more about the success of the campaign
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Christmas 2025: Lamb wins big, turkey tumbles and convenience is king
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Christmas 2025 saw demand for meat, fish and poultry grow despite ongoing price pressures.
However, the real story was a dramatic divide in protein performance. Lamb sales soared, while turkey stumbled, and shoppers embraced festive convenience.
Read about the Christmas winners and losers
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Weekly cattle and sheep market wrap
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- GB prime cattle prices fell (w/e 24 January), although they remain 52p higher, on average, than prices this time last year
- Cow prices improved as demand for manufacturing beef strengthens against higher-value prime cuts
- Sheep prices fell away strongly as reports suggest demand from both the domestic market and export is subdued
Explore the data in more detail
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Changes to deadweight sheep price reporting
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In March, we’ll be making changes to our deadweight sheep price reporting.
This follows new rules being introduced to make sheep carcase classification and deadweight price reporting statutory for many abattoirs.
Find out what this means and why it matters
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Export opportunities to North America, the Middle East and North Africa
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Our analysis has highlighted opportunities for UK red meat exporters, driven by higher-than-global-average consumption levels, particularly in the USA and Canada.
Export prospects for British sheep meat to the Middle East and North Africa are also looking positive, with increasing demand driven by population growth and limited regional production.
Read about the potential opportunities in:
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Henry Glover joins our International Trade Development team
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Henry Glover has joined us as Senior Trade Development Manager.
He’ll focus on developing further opportunities for red meat exports in Asia and Africa.
Read more about the appointment
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Have your say on antibiotic usage data
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The ruminant roadmap is a major collaborative initiative bringing together the UK ruminant sector to develop ways of promoting and evidencing responsible antibiotic usage.
Whether you’re a vet, farmer or work within the ruminant sector in any capacity – we want to hear your views.
Complete the survey before 28 February.
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Complete the survey
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Practical support and guidance
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Succession planning support
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Talking about succession planning isn’t always easy, whether it’s with family or your wider team. That’s why we’re here to help you start those conversations today.
Beef and sheep farmers Duncan and Angus Nelless have shared their succession planning story with Farmers Weekly – read it here.
You can also find tips and advice on succession planning on our website.
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Battle Bluetongue – Don’t get complacent
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Since July 2025, there have been 284 cases of bluetongue (BTV) in Great Britain, which is why it’s important to stay vigilant and recognise the signs of the disease.
Last year, affected UK cattle herds saw an increase in abortions, stillbirths and dummy calves linked to BTV-3 infection.
Check the clinical signs and how to report suspected cases on our website, and don’t miss our update webinar on 11 March.
Consult your vet to discuss BTV-3 vaccination and use our online tools to inform your decision.
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Fertility and scanning rate information for sheep scanners
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With lambing season fast approaching, we’re calling on sheep scanners to help share clear, practical information about fertility problems. This includes information about bluetongue and other issues impacting scanning rates.
We’re also inviting scanners to join our directory so we can share useful information with you.
Find out more and join the directory
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What makes a good soil health indicator?
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Are you passionate about soil health and its role in farming?
If so, we’d love to hear your views during an online workshop on 10 February – your input will help us update our soil health scorecard.
Read more and register for the workshop
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The AG Show: Succession planning
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In the last couple of episodes of the AG Show, we’ve tackled one of farming’s biggest questions: how do you pass a farm on to the next generation?
Listen to the first of the two-part series
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Right start, right carcase, right market
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Friday 6 February | 10:00am–3:00pm | Carlisle CA1 2RS
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You’ve done the hard work, now make every carcase count. From breeding decisions to butchery, this hands-on event will help you unlock the value hidden in every animal.
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Beef and lamb business foundations workshops
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If you want to better understand your farm’s finances without being overwhelmed by jargon and spreadsheets, these workshops are just the thing.
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12-13 February
9:30am–3:30pm
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Devon
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NFU water quality meeting
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With recent changes to the Farming Rules for Water and further regulatory changes on the horizon, now is the perfect time to get up to speed on what this means for your business.
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12 February
10:00am–2:00pm
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Surrey
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Soil resilience workshop
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Tuesday 3 March | 10:00am–2:00pm | Hampshire RG26 5TX
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We’ll explore the effects of soil treatments applied before the winter grazing season and their performance in reducing the damage caused to soils by poaching and panning.
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More from less – Making the most of your soils
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Tuesday 3 March | 10:30am–2:00pm | Cornwall PL24 2RL
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Join Terrafarmer and renowned Cornish butcher James Kittow for a practical on‑farm event digging deep into soil biology.
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Post-mortem insights with Ben Strugnell
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Thursday 5 March | 6:30pm–9:00pm | Lancashire BB7 1QD
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Ben will guide you through calf post-mortem examinations and share expert insights into:
- Common causes of death
- The role of parasite control
- Effects of respiratory disease
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Bluetongue virus update
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Wednesday 11 March | 5:00pm–6:00pm | Online
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During this webinar, we’ll share the latest updates on the current bluetongue virus situation.
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